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What women and men “don’t iron.”

#Idontiron has become the viral hashtag of those who discovered the non-iron Shirts.   No crease is undoubtedly the desire of many men, especially for a businessman that, between meetings, business...

What are you made of?

The fabrics make the difference on every occasion!   Like in the case of Old River, that even this year has proposed a multi-coloured shirt collection sealed by the elegance that distinguishes the...

A small precious detail: the buttons

So small, yet so extraordinarily indispensable: buttons are accessories that can become a detail of class and elegance, especially in men's shirts.  They are available in many materials, but certainly...